AA. VV.,The Muse in the Wheels. Pirelli: a Century of Art at the Service of its Products

" The relations between Pirelli and artists date back to the start of the company's history. The first forms of figurative communication appeared shortly after the founding of the firm when they focused on images of the factory, from the first drawing by an anonymous artist of the small building of 1873, to the more complex views by the painters Antonio Bonamore e Mario Stroppa. ...From the post-war era to the end of the 1960s, some pf the most outstanding exponents of Italian graphical design (including Albe Steiner, Bruno Munari, Studio Boggeri, Ezio Bonini, Franco Grignani...) and some of the biggest names in international graphics (Raymond Savignac, Pavel Michael Engelmann, Alan Fletcher, Pino Milàs..), worked on advertisements for Pirelli products, contributing to create a Pirelli "Style" of communications that was synonymous with quality, innovation and experimentation, and combined the company's promotional needs with elements from the worlds of culture a nd design. Valuable records of this history are conserved in Fondazione Pirelli's corporate Historical Archives"