Rif: 232287
BOGGERI, Antonio (Pavia 1900 - Santa Margherita Ligure 1989)Lo Studio Boggeri 1933-1973. Comunicazione visuale e grafica applicata
Cinisello Balsamo, Pizzi 1974 - Prima edizione (First Edition)
Image Project Series, 1 (edited by Paolo Fossati and Roberto Sambonet). Texts by Antonio Boggeri and an introduction by Herbert Bayer. Illustrated with colour and black and white plates of trademarks, catalogues, leaflets, posters, letterheads, developed by Studio Boggeri between 1933 and 1973. Among the projects presented in the volume: Olivetti calendar by Xanti Schawinsky (1934); poster for the Società nazionale gasometri by Depero (1939) and many others. Among the graphic designers and artists presented are: Bruno Monguzzi, Aldo Calabresi, Imre Reiner, Antonio Boggeri, Marcello Nizzoli, Carlo Vivarelli, Max Huber, Bruno Munari
Collana Progetto immagine, 1. A cura di Paolo Fossati e Roberto Sambonet
Dedica autografa di Remo Muratore (Inscribed and signed by Remo Muratore)
Cm 19x12, pp. 126 Brossura (wrappers) Fioriture leggere alle copertine (Light yellowing of the covers) Molto buono (Very Good)"The language of visual communication will continue to have meaning if its reason for being is not overwhelmed by temporary fashionable whims. The rules of readability, comprehension, simplicity and concentration cannot be repudiated without losing sight of the essential. The principles of graphic design are sufficiently flexible that it is possible to apply them consistently while taking changes in taste into account. If this were not the case, the graphic design fashions of recent years would not have withstood prolonged and rigorous experimentation such as that carried out by Studio Boiggeri' (from Herbert Bayer's text).
€450